Harvest charges for digital marketing solutions, targeted lead generation and proprietary data analytics. Harvest also licenses it's underlying software so that investment organizations can launch their own fully secure and customizable client portals, communities and data rooms.
We approach marketing in financial services as something that requires ROI and something that exists to solve a problem. Today that problem is better engaging and understanding the needs and interests of clients. We execute on this through distribution and scale, but we also focus on delivering value by measuring metrics that can prove engagement. Ultimately, if the content is valuable to our client’s end customer, then the engagement metrics will improve - further informing our clients of what works and what doesn’t, and further enhancing the engagement opportunities with their target customer.