How are Harvest and Vosterra used together?
Harvest is a public platform, and is used by financial firms for distributing and analyzing content to a large and growing, public investor audience. Those that engage with you are often new prospects. Thus, Harvest is used for Lead Generation.
Vosterra is a private and secure platform, used by financial firms who want to distribute content exclusively to a pre-defined investor audience. Those that you choose to communicate with via Vosterra are often your own clients, members or prospects. Thus, Vosterra is used for Client and Lead Nurturing.
|When used simultaneously, you can use Harvest to generate new leads, and send those leads directly to your Vosterra network, where you can then nurture them into clients.|