How are Harvest and Vosterra used together?


Harvest is a public platform, and is used by financial firms for distributing and analyzing content to a large and growing, public investor audience. Those that engage with you are often new prospects. Thus, Harvest is used for Lead Generation.


Vosterra is a private and secure platform, used by financial firms who want to distribute content exclusively to a pre-defined investor audience. Those that you choose to communicate with via Vosterra are often your own clients, members or prospects.  Thus, Vosterra is used for Client and Lead Nurturing. 


When used simultaneously, you can use Harvest to generate new leads, and send those leads directly to your Vosterra network, where you can then nurture them into clients.